AI and creativity
What AI changes for creativity, and what it never will. Our thinking on using AI for process and production, while people stay in charge of the ideas.
37 articles
AI and creativityThe inspiration right under our nosesAimée Luther, August 2026
AI and creativityWinning Fandom in the Agentic Era and Why AI Has Changed Sports Marketing ForeverJon Williams, August 2026
AI and creativityBeing Found Is The Easy BitFreedom Works, August 2026
AI and creativityThe Generative Moment of Truth: Why Brands Risk Being 'Forgotten'Freedom Works, June 2026
AI and creativityAre you asking the right questions about agentic AI?Jon Williams, June 2026
AI and creativityWhat Geese can teach us about AIFreedom Works, June 2026
AI and creativityIn the agentic era, travel businesses must sell brand, not destinationJon Williams, March 2026
AI and creativityQ4’s Bellwether Report May Offer Glimmer of Hope Despite Spending FlatliningFreedom Works, January 2026
AI and creativityShould the marketing industry be doing more to support leaders navigate seasonal overwhelm?Freedom Works, December 2025
AI and creativityIt’s beginning to feel a bit like ChristmasJon Williams, November 2025
AI and creativityThe Liberty Guild Adapts to AI RevolutionFreedom Works, October 2025
AI and creativityAI won’t steal our jobs, but augmented creatives who can use it natively will.Freedom Works, October 2025
AI and creativityThe synthetic scroll has arrived with Meta’s Vibes and OpenAI’s Sora - marketers are watching nervouslyFreedom Works, October 2025
AI and creativityEmbracing AI Artists will make jobs for peopleJon Williams, October 2025
AI and creativityAdvertising freelancers need a champion. And fastJon Williams, September 2025
AI and creativityAffordable Flights Fuel Adventure in Wizz Air’s AI FilmJon Williams, September 2025
AI and creativity10 Questions on Advertising... with The Liberty Guild CEO Jon WilliamsFreedom Works, August 2025
AI and creativityBeach Reads (8) - Verified and terrified. In a post-truth world, what must you lose to gain trust?Freedom Works, August 2025
AI and creativityBeach Reads (6) - Free Ain’t Cheap: The Heist to Steal Back Brand Value.Freedom Works, August 2025
AI and creativityBeach Reads (5) - The Cult of the Rewatch: Why Nostalgia Is Eating Innovation.Freedom Works, July 2025
AI and creativityBeach Reads (4) - The Exodus Economy: When Your Customers Are Everywhere and NowhereFreedom Works, July 2025
AI and creativityBeach Reads (3) - DIY Strategist: How AI Turned Every CMO into a PlannerFreedom Works, July 2025
AI and creativityBeach Reads (2) - The Ozempic Effect: Appetite, Attention, and the Shrinking Desire for MoreFreedom Works, July 2025
AI and creativityBeach Reads (1) - Your Customer Has Left the Chat: Welcome to the Age of Autonomous AgentsFreedom Works, July 2025
AI and creativityThe balance of volume and value in marketingFreedom Works, May 2025
AI and creativityCan talented new minds fix a broken ad industry?Freedom Works, February 2025
AI and creativityStop Dipping a Toe in AI. It’s Time to Dive In.Freedom Works, November 2024
AI and creativityAre brands still treating ‘real people’ as a marketing gimmick and should they be braver in embracing the messy reality of consumers' lives?Freedom Works, July 2024
AI and creativityUsing AI To Write Better BriefsFreedom Works, April 2024
AI and creativityAre Leaders Underestimating The Impact Of Generative AI?Freedom Works, February 2024
AI and creativityCreative Briefing - Using AI To Stoke EIFreedom Works, February 2024
AI and creativityHow The Liberty Guild Distilled Down the Essence of loveholidays' Unique OfferingFreedom Works, February 2024
AI and creativityAI In Advertising - What Gen Zers And Others Are SayingJon Williams, October 2023
AI and creativityEquilibrium In Advertising: Balance In A World Of ExtremesFreedom Works, October 2023
AI and creativityMarketers Can Balance Risk Aversion and Innovation When Adopting AI by Following These StrategiesFreedom Works, July 2023
AI and creativityBeyond ChatGPT: What’s next for AI and the marketing industry?Freedom Works, May 2023
AI and creativityFive Minutes With… Jon WilliamsFreedom Works, June 2021
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