The agency model
How agencies are built, paid, and run, and why the old model is creaking. Our thinking on independent talent, charging for ideas, and building an agency fit for the next ten years.
38 articles
The agency modelAdland isn’t dying. But we do need to have a few uncomfortable conversations…Jon Williams, October 2026
The agency modelIs AI the end of production, or a new beginning?Jon Williams, April 2026
The agency modelIntroducing ‘WhatStrat’. Senior strategic thinking in your pocketJon Williams, April 2026
The agency modelAgentic AI, the client-agency relationship and what it means for ProcurementJon Williams, January 2026
The agency modelCreativity’s changing shape. Again.Freedom Works, October 2025
The agency modelWhy do Independent Creatives Need A Voice In Government?Freedom Works, October 2025
The agency modelLet us be the compass through the chaosFreedom Works, April 2025
The agency model'Advertising’s at a crossroadsFreedom Works, March 2025
The agency modelWhy charging by the hour makes a mockery of creativityFreedom Works, January 2025
The agency modelThe Freelancer Pay Model Is Outdated – Is This The Alternative?Freedom Works, April 2024
The agency modelThe Future Of Adland’s WorkforceFreedom Works, April 2024
The agency modelA Distributed Workforce Will Be The Saviour Of AdvertisingFreedom Works, January 2024
The agency modelCharging For Ideas: Man Hours vs Machine HoursFreedom Works, January 2024
The agency modelThere’s A Talent Shortage. Freelancers Are Your Friends, Not FoesFreedom Works, January 2024
The agency modelLiberate Your Creativity Before The Machines Do It To YouFreedom Works, January 2024
The agency modelOpinion: Why Procurement Should Be Looking For Agencies With Distributed WorkforcesFreedom Works, November 2023
The agency modelHow Generative AI Hallucinations Can Benefit BrandsFreedom Works, June 2023
The agency modelAI Is The New IncunabularFreedom Works, May 2023
The agency model‘A hard business’: UK’s Illustrious Ad Industry Tainted By Burnout And InequalityFreedom Works, April 2023
The agency modelAI Is Currently At Junior Art Director Level, But It Will Be The Boss One DayFreedom Works, April 2023
The agency modelWhy I Hired A Prompt Engineer To Work With Generative AIFreedom Works, April 2023
The agency modelBringing Back the JoyFreedom Works, March 2023
The agency modelAdvertising’s Missing Middle Will Haunt The Industry This YearFreedom Works, January 2023
The agency modelStuck In The ’50s: The Broken Model Of The Traditional AD AgenciesFreedom Works, January 2023
The agency modelBritish Industry Responds with Cautious Positivity to Q4 IPA Bellwether ReportJon Williams, January 2023
The agency modelWhy Cop27 Should Be A Reminder That Businesses Need To Put Their Foot On The Accelerator In Their Bid To Help Save The World…Freedom Works, November 2022
The agency modelFrom Value To Values – Welcoming The New Era Of IntegrityFreedom Works, October 2022
The agency modelIdeas Not HoursFreedom Works, September 2022
The agency modelProcurement People Are Your Friends, Not The EnemyFreedom Works, April 2022
The agency modelDo You Really Think Charging For Ideas By The Hour WorksFreedom Works, January 2022
The agency modelCan Agencies Pick Up More Business With A Changed Approach To Procurement Teams?Freedom Works, December 2021
The agency modelWhat Advertising Gets Wrong About ProcurementFreedom Works, December 2021
The agency modelGRAND PRIX - The Drum Awards for Agency BusinessFreedom Works, September 2021
The agency modelWe Need To Find A Better Way To Buy And Sell Creative…Freedom Works, September 2021
The agency modelAs people return to the office, have we missed a chance to become more diverse?Freedom Works, September 2021
The agency modelShortlisted: Marketing Week MastersFreedom Works, August 2021
The agency modelBig Agencies Need To Approach Talent DifferentlyFreedom Works, February 2021
The agency modelThe Evolution Of The Agency Model: Where Next?Freedom Works, February 2021
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