A global creative agency. We make work that matters. Work that’s anchored in culture, crafted for impact, and guided by the best creative minds in the industry.
Welcome to Freedom Works. Global creative agency
In a world drowning in content, we make work that matters. The world’s best creative minds anchor your brand at the heart of culture, and craft the work for impact.
Calibre, Culture & Craft.
work that matters
All work
King Arthur Baking: Keep Rising
A creative platform that celebrates the essence of the King Arthur brand and drives differentiation in a low interest category.
From #2 to #1 flour brand in the US. Doubled sales.
Wizz Air: Locos for Low Cost
With a distinctly Spanish flavour, WIZZ’s first fully AI campaign was built on a real human insight and human crafted script.
+11.4% demand, year on year.
M&S Food: Magic Really Does Sell
Our script provided the creative fuel that allowed M&S’s inhouse team to reunite French & Saunders to bring back the joy of Christmas.
+10.2% sales.
loveholidays: At Your Fingertips
From performance to brand, without losing demand.
+72% consideration, –42% cost per click, + a million people to their ATOL licence.
Rowse Honey: The Squeeze That Protects the Bees
Purpose led is ok if it’s real. We moved beyond ‘share of toast’ and gave shoppers bee welfare as a reason to choose Rowse.
+24% new customers.
Brompton: Life Unfolded
For 50 years it’s been that funny little folding bike. But actually the real life affirming stuff happens when you unfold it. Welcome to the fold.
50th anniversary film.
Brands we’ve made work for
Who we are
The Guild
We have the best creative department in the world: The Guild. More than six hundred A-list creatives, strategists, and producers, in 37 countries and cultures, with over 2,300 Lions & Pencils between them, handpicked for each brief.
Meet The Guild 02AI can talk about culture. It can never be in it. Culture3 is Freedom Works’ Culture Lab. We put brands in the rooms that matter: intimate moments with cultural leaders, impactful partnerships with platforms like TED, and stories that travel far beyond the room.
Explore Culture3 03Leadership
We’re led by a founder and a leadership team who have excelled with ideas, organisations, and talent at the very top of the industry. Their vision and judgement runs through every piece of work we make.
Meet the leadershipwork with impact
Creative work should drive fame in the boardroom as well: sales, market share, demand, and value.
What clients say
“In a sea of sameness, The Liberty Guild [now Freedom Works] is a breath of fresh air. A thoroughly modern, no-nonsense approach to applied strategic creative thinking.”
“We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose.”
“What’s great about their offering is the global reach of their network. The ability to tap into creatives and strategists from across the globe whilst still having the expert support of a centrally managed account team gives us the best of both worlds.”
“The Liberty Guild [now Freedom Works] do more than just brilliant ideas delivered with beautiful precision, it’s the soap box to elevate the in-house voice at the very heart of our brands. Bringing the best of outside, inside.”
“Its sheer audacity and its willingness to rip up the rule book to create a creative business for our new world.”
“Liberty Guild [now Freedom Works] is a breath of fresh air having worked in the industry for over 20 years now. The process and the set-up is really adapted to the way consumer communication has evolved: fluid, media agnostic, agile, and very consumer driven.”
Our DNA
In a world where machines can do almost anything, the things they can’t do just became a whole lot more important.
- CalibreMake it exceptional. Access the best creative department in the world.
- CultureMake it resonate. Real human moments are where brands live longest.
- CraftMake it beautiful. Obsessive attention to detail is a superpower.
This is our DNA. Humanity at the core.
Explore our DNA
600+ minds. 37 countries and cultures. One brief at a time.
The Guild is the creative and strategic A-list. For every project, we handpick the people who fit your brief, your brand, and your culture.
Meet The GuildWhy Freedom Works
And better work shows up where it counts.
On screen, in culture, and on your P&L.
Creativity doesn’t thrive in rigid systems or office bound models. It thrives when people are trusted and supported to do their best thinking. This freedom attracts better talent. Better talent produces better ideas. And better ideas grow your brand. Simple.
Explore Freedom Works
- AboutWho we are, how we think, and the people who decide what’s worth making.
- ServicesBrand strategy, identity, creative, production, and in-house creative.
- The GuildThe best creative department in the world, handpicked for your brief.
- Culture3The partnerships, moments, and voices that put a brand inside the conversation.
Thinking
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Let’s make work that matters.
How can we help?
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