Keep Rising
Our Keep Rising platform helped King Arthur become the #1 flour brand in the US, driving a 100% sales uplift and adding 3.4m households. A leading FMCG example of emotional storytelling driving commercial growth.
+100%Sales uplift
- #1 flour brand in the US
- +3.2pt share gain
- +3.4m new households
“Keep Rising has been transformative for King Arthur Baking. Not just creatively, but commercially. In a low interest category, The Guild helped us connect on a deeper emotional level. They captured our brand’s purpose with humanity and craft, and the results speak for themselves: record market share, millions of new households, and the highest repeat rate in the category.”
Kim StellavatoBrand Director, King Arthur Baking
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