The best creative department in the world.
The Guild is the creative A-list: 600+ of the world’s best independent creatives, strategists, and producers across 37 countries and cultures, with 2,315 awards between them.
We work with our clients to handpick a bespoke team from this community for every project, whatever or wherever required.
How does The Guild work?
The best creatives don’t sit in agencies anymore. They work independently, on the projects and terms that bring out their best thinking.
So we built a distributed creative department around them. No buildings. No fixed teams. Just the right people for the job. Every time.
For every brief, we handpick a team from our network. We back them with qual, quant, or behavioural research, and run the work through our own tech stack. We use AI when it helps, and not when it doesn’t.
We can run everything end to end, from brief to production, or plug straight into your in-house team. Same calibre of talent either way.
What makes our talent better?
They’ve already won big at Cannes, D&AD, and the Effies. Strategically and creatively, this is the global A-list.
And they’re not passing through. They’re here because this is how they want to work. As client demand grows, they’re being joined by a new generation of social native creators and AI artists.
Every project starts by finding the right people for the brief. Not whoever’s free. Not whoever’s cheapest.
Get that right and the ideas get better. And they get there faster.
Taste and judgement. Insight and evidence.
Handpicked for your brief, on your work from day one. See what a Guild team can do for you.
Our servicesWhat clients say
“The quality of the healthy debates we have is a proof of the senior and highly experienced individuals behind the team, allowing us to build on each other’s points of view that yield nothing but better outputs.”
“Keep Rising has been transformative for King Arthur Baking. Not just creatively, but commercially. In a low interest category, The Guild helped us connect on a deeper emotional level. They captured our brand’s purpose with humanity and craft, and the results speak for themselves: record market share, millions of new households, and the highest repeat rate in the category.”
“Since starting our brand journey with The Liberty Guild, we’ve added nearly 15% pts of awareness and seen every brand metric we track increase at pace, while our competitors are flat or falling, all despite dramatically lower brand budgets.”
“We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world.”
“Locos is about letting go, embracing spontaneity, and leaning into life’s fun side. Because low cost isn’t only about saving money, it’s about having the freedom to do more and live bigger. Wizz Air has, from its inception, been a digital-first company, so it makes sense that we would be at the leading edge of using new technology in all areas of our business. So making an all AI ad just makes sense.”
“Freedom Works [formerly The Liberty Guild] have been a delight to work with. Their interpretation and understanding of our brief helped crystallise the strategic approach, which then went on to create some creative work that brought to life the proposition in a way that will allow us to flex across markets. In conjunction with DEPT we went on to create an ad using AI. The Liberty Guild project managed the whole process, making it seem like a breeze for me!”
Let’s make work that matters.
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