Brand identity
Once you know what your brand stands for, you have to look and sound like it. We create the name, the identity, the voice, and the visual world that make a brand unmistakable, and the guidelines that keep it this way, wherever it shows up.
Trusted by
Our experience
A brand identity is a promise you can see. Get it right and people know it’s you before they read a word.
We build identities from the strategy up, so every choice, from the name to the typeface to the tone of voice, has a reason behind it. Then we test it in the real world: on pack, on screen, in a store, in a social feed.
Our designers have built identities for global household names and fast growing challengers, and every project gets a senior team handpicked from The Guild for that brief.
- 98thPercentile brand powerRowse Honey
- +24%New customersRowse Honey
- 2,315Lions, Pencils, and EffiesWon by the talent in The Guild
How we work
- 01
Discover
What the brand needs to say, who it needs to reach and what it’s up against.
- 02
Explore
Distinct creative territories, tested early with the people who matter.
- 03
Craft
The chosen direction, refined into a system: name, marque, type, colour, voice.
- 04
Equip
Guidelines and tools that let every team use the identity well.
Services
- Brand development and rebrandingKeep what people love. Fix what holds the brand back.
- NamingNames people remember, and lawyers approve.
- Visual identity and brand guidelinesA visual system, and the guidelines that keep it right.
- Also part of brand identity
- Tone of voiceHow your brand sounds, in a voice your whole team can write in.
Work
Snowfox Group: One Platform to Grow
Four sushi brands unified under one strategic platform.
$621m acquisition by Zensho.
Brompton: Life Unfolded
For 50 years it’s been that funny little folding bike. But actually the real life affirming stuff happens when you unfold it. Welcome to the fold.
50th anniversary film.
What clients say
“We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world.”
Thinking
Let’s make work that matters.
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