Brand development and rebranding
A rebrand should make a brand more itself, not less. We work out what people love and what holds the brand back, then build an identity that keeps the equity, fixes the problems, and gives the business room to grow.
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Our experience
The best rebrands feel inevitable afterwards. The worst throw away years of recognition for something that looks like everyone else.
We start by finding the brand’s real equity: the colours, shapes, words, and memories people already connect with it. Then we decide what to keep, what to evolve, and what to retire, and test the new direction before anything launches.
It’s how we repositioned Rowse Honey as the purpose led choice in its category, with bee welfare at its heart.
- +24%New customersRowse Honey
- 98thPercentile brand powerRowse Honey
- 50thAnniversary filmBrompton
How we work
- 01
Audit
What people recognise, what they value, and what’s getting in the way.
- 02
Decide
What to keep, what to evolve, and what to retire.
- 03
Design
The new identity, built from the brand’s real equity.
- 04
Launch
A rollout plan that brings customers and staff with you.
Related services
Work
Rowse Honey: The Squeeze That Protects the Bees
Purpose led is ok if it’s real. We moved beyond ‘share of toast’ and gave shoppers bee welfare as a reason to choose Rowse.
+24% new customers.
King Arthur Baking: Keep Rising
A creative platform that celebrates the essence of the King Arthur brand and drives differentiation in a low interest category.
From #2 to #1 flour brand in the US. Doubled sales.
What clients say
“The most integrated model I have seen when it comes to creative development. And yet it is so obvious that if you embed the consumer into the creative development process and are guided by the data and not the creative ego you are going to get better, more effective work.”
Thinking
Let’s make work that matters.
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