Photo by Phil Hearing on Unsplash
Just as we start to open up again from social lockdown, financial lockdown slams the door shut in our face. Are you ready? Are you sure? We’ve got research that shows predicted behaviours are misleading.
How will CISE (Covid Income Spend Effect) skew your consumer predictions? Is your targeting still right? Do you really know what consumers really want to hear from brands right now? The latest joint research with our partner Catalyx shows that consumer attitudes are evolving at speed. We’ve seen an important new dimension emerging which governs spending patterns.
