The Premier League is back and there’s an AI game amongst it for brands. Watch a football match and you’ll likely struggle to find a surface somebody hasn’t sponsored. Shirts, sleeves, boards, interview backdrops. You have to admire the persistence. But once you’ve bought your rectangle, what are you going to do with it?
AI is starting to influence how fans choose where to stay, what to buy and how to spend Matchday. And your sponsorship announcement is only one small part of what it has to go on. Reviews, journalism and fan conversations all help build the picture.
So it’s worth asking what supporters would actually say about your partnership? Have you given them something useful? Something funny? Something they want to be part of? Or have you mostly given them another logo?
Jon wrote about this recently for The Media Leader, and why brands and agencies should pay a little more attention to what happens around the 90 minutes.
Read the full article here.
Jon Williams is CEO & Founder of The Liberty Guild.
