Global brand strategy

New brand? Taking one somewhere new? Or buffing a dusty one up a bit? We work out where it’s coming from, where it needs to go and why.

Every project gets a senior team chosen for this brief, not whoever happens to be free. Our strategists have led brand work for global networks, consultancies, and in-house teams, across food, and drink, travel, retail, and health.

Strategy here isn’t a document that sits on a shelf. It’s the thinking that took King Arthur Baking from the #2 to the #1 flour brand in the US, and moved loveholidays from performance marketing to brand without losing demand.

• +100%Sales upliftKing Arthur Baking
• +72%Considerationloveholidays
• 98thPercentile brand powerRowse Honey

1. 01

   Diagnose

   We audit the brand, the category, and the audience, with research where it counts.

2. 02

   Define

   Where the brand should play and why it wins: positioning and architecture.

3. 03

   Articulate

   We turn the strategy into a platform, a story, and a tone the whole business can use.

4. 04

   Brief

   We write the brief that gets the work made, and stay with it through to launch.

• Brand positioningThe space in the market your brand can own, and the words to claim it.→
• Communications strategyWho to reach, what will move them, and where to say it.→
• Brand architectureA clear job for every brand in your portfolio.→
• Also part of brand strategy
• Brand audits and roadmapsWhere your brand stands today, and the plan to get it where it needs to be.
• Strategic consultancySenior strategic thinking on call, for the decisions that shape the brand.
• Creative briefingThe brief that turns strategy into work: sharp, inspiring, and agreed.