Communications strategy
We decide who you need to reach, what will move them and where to say it. Channel agnostic communications strategy that turns a brand idea into work people notice, from the first brief to the last week of the media plan.
Trusted by
Our experience
Great ideas fail in the wrong place, at the wrong moment. Communications strategy gets the work to the people it’s for, when they’re open to it.
We’re channel agnostic. We start with the audience and the job the communication has to do, then decide what to make and where it should live: TV, out of home, social, creators, experiential, or all of them.
It’s how we helped loveholidays move from performance marketing to brand: +15pts awareness, +72% consideration, and 42% lower cost per click.
- +15ptsAwarenessloveholidays
- –42%Cost per clickloveholidays
- +11.4%Demand, year on yearWizz Air
How we work
- 01
Audience
Who we need to reach, what they believe now, and what we need them to feel, think, or do.
- 02
Message
The single idea and the proof points that will move them.
- 03
Moments
Where and when the message will work hardest, across paid, owned, earned, and shared.
- 04
Measure
Clear measures of success, built in from the start, so we know what’s working.
Related services
Work
loveholidays: At Your Fingertips
From performance to brand, without losing demand.
+72% consideration, –42% cost per click, + a million people to their ATOL licence.
King Arthur Baking: Keep Rising
A creative platform that celebrates the essence of the King Arthur brand and drives differentiation in a low interest category.
From #2 to #1 flour brand in the US. Doubled sales.
What clients say
“Since starting our brand journey with Freedom Works [formerly The Liberty Guild], we’ve added nearly 15% pts of awareness and seen every brand metric we track increase at pace, while our competitors are flat or falling - all despite dramatically lower brand budgets.”
Thinking
Let’s make work that matters.
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