Brand positioning

A strong positioning makes every other decision easier: what to say, make, and leave out. A weak one turns everything into a debate.

We start with the people you need to win and the category you compete in, then look for the truth about your brand that competitors can’t copy. We test it, sharpen it, and write it down in language people actually use.

It’s how we repositioned Rowse Honey as the purpose led choice, with bee welfare at its heart: +24% new customers and a 98th percentile brand power score.

• +24%New customersRowse Honey
• 98thPercentile brand powerRowse Honey
• #1Flour brand in the USKing Arthur Baking

1. 01

   Listen

   Interviews, data, and research to understand your audience, category, and competitors.

2. 02

   Find the gap

   The space your brand can credibly own, and why it matters to the people you need to win.

3. 03

   Frame it

   A clear positioning statement, proposition, and the reasons to believe it.

4. 04

   Prove it

   We test the positioning with real audiences and refine it until it holds up.

• Communications strategyWho to reach, what will move them, and where to say it.→
• Brand architectureA clear job for every brand in your portfolio.→
• All brand strategyPositioning, communications strategy, and brand architecture.→