The Squeeze That Protects the Bees
We repositioned Rowse Honey as a purpose led choice, putting bee welfare at the heart of the brand. The work attracted +24% more new customers and delivered a 98th percentile brand power score. Proving that doing good can drive both growth and equity.
+24%New customers
- 98th percentile brand power
“The most integrated model I have seen when it comes to creative development. And yet it is so obvious that if you embed the consumer into the creative development process and are guided by the data and not the creative ego you are going to get better, more effective work.
So many others have tried and failed. But the Liberty Guild process is seamless.”
Kirstie JamiesonMarketing Director, Rowse Honey
Let’s make work that matters.
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