Creative campaigns and content
Your next brand platform. The socially native work you’re not getting from your agency of record. A difficult brief that needs fresh eyes. We develop ideas with the breadth to span channels and cultures, made by senior creatives handpicked for your brief.
Trusted by
Our experience
Creative work should move the numbers a board cares about: sales, share, demand, and value.
We start with the business problem, find the idea that solves it and build it to work everywhere your audience is: TV, out of home, social, creators, retail, and live.
It’s the thinking behind Keep Rising for King Arthur Baking, Locos for Low Cost for Wizz Air and Magic Really Does Sell for M&S Food.
- 2xSales upliftKing Arthur Baking
- +11.4%Demand, year on yearWizz Air
- +10.2%SalesM&S Food
How we work
- 01
Brief
The business problem, and what success looks like.
- 02
Idea
One big idea with the breadth to span channels.
- 03
Build
Campaigns, content, and assets for every channel.
- 04
Learn
Measure what works, then make it work harder.
Services
- Brand and product launchesLaunch campaigns that make an entrance, and keep the momentum.
- Digital and social creativePlatform first ideas that earn attention in the feed.
- Campaign strategy and developmentOne idea, planned to work across channels and markets.
- Also part of creative
- Integrated and multi-channel campaignsOne idea, built to work across every channel.
- Creative platforms and advertising conceptsBig ideas with years of life in them.
- Content ideasAlways on ideas that keep the brand present between campaigns.
- Creative sprintsA senior team on a tough brief, fast.
- Creator and influencerThe right creators, real ideas, and content that feels native.
Work
King Arthur Baking: Keep Rising
A creative platform that celebrates the essence of the King Arthur brand and drives differentiation in a low interest category.
From #2 to #1 flour brand in the US. Doubled sales.
Wizz Air: Locos for Low Cost
With a distinctly Spanish flavour, WIZZ’s first fully AI campaign was built on a real human insight and human crafted script.
+11.4% demand, year on year.
What clients say
“Keep Rising has been transformative for King Arthur Baking. Not just creatively, but commercially. In a low interest category, The Guild helped us connect on a deeper emotional level. They captured our brand’s purpose with humanity and craft, and the results speak for themselves: record market share, millions of new households, and the highest repeat rate in the category. Working with Freedom Works [previously The Liberty Guild] feels genuinely different. They bring strategic clarity, creative excellence, and a genuine partnership that makes the work, and the brand, rise higher.”
Thinking
Let’s make work that matters.
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