Brand and product launches
You only launch once. We plan and create launch campaigns for new brands, products, and services, from the strategy, and the big idea to every asset you need, so the market notices and the momentum carries on after launch day.
Trusted by
Our experience
A launch is a story with a deadline. Everything has to be ready, and it has to be worth talking about.
We define who the launch is for and what it needs to make them do, then create the idea and build the campaign across every channel, timed to land together.
For Brompton’s 50th anniversary, we launched forward rather than looking back, with a film that marked the moment.
- 17Broadcast ready assets in three weeksWizz Air
- +11.4%Demand, year on yearWizz Air
- 50thAnniversary filmBrompton
How we work
- 01
Plan
Audience, objective, and the launch moment.
- 02
Create
The idea that makes the launch worth talking about.
- 03
Build
Every asset, for every channel and market.
- 04
Sustain
The follow-up that turns a launch into momentum.
Related services
Work
Brompton: Life Unfolded
For 50 years it’s been that funny little folding bike. But actually the real life affirming stuff happens when you unfold it. Welcome to the fold.
50th anniversary film.
TUI: Skip To The Good Bit
A global brand platform that lets travellers start enjoying their holiday long before they leave home.
9 markets globally.
What clients say
“We were looking for a partner who truly understood the spirit of Brompton, not just as a mode of transport, but as a way of moving through life with freedom, creativity, and purpose. The Liberty Guild’s fresh, unique global model and deep cultural insight made them the perfect fit to help us inspire a new wave of riders around the world.”
Thinking
Let’s make work that matters.
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