Skip To The Good Bit
We helped TUI Hotels reclaim what made travel joyful by creating a global brand platform that lets travellers start enjoying their holiday long before they leave home. ‘Skip to the Good Bit’ positions TUI Hotels as the brand that has already done the hard work, so customers don’t have to. Brought to life through an entirely AI produced launch campaign.
“Freedom Works [formerly The Liberty Guild] have been a delight to work with. Their interpretation and understanding of our brief helped crystallise the strategic approach, which then went on to create some creative work that brought to life the proposition in a way that will allow us to flex across markets. In conjunction with DEPT we went on to create an ad using AI. The Liberty Guild project managed the whole process, making it seem like a breeze for me!”
Rachel MossHead of International Marketing, TUI Group
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