Visual identity and brand guidelines
We design visual identity systems, from logo and typography to colour, imagery, and motion, and the brand guidelines that keep them consistent across every team, agency, and market. Guidelines people actually use, not a PDF that gathers dust.
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Our experience
A visual identity is a system, not a logo. It has to work on a billboard, a phone screen, a pack, and a slide.
We design every part to work together, then document it in guidelines built for the people who use them: clear rules, real examples, templates, and assets, in formats your teams can open.
The best guidelines leave room for creativity. Ours show what’s fixed, what’s flexible, and how to make great work within the system.
- +24%New customersRowse Honey
- $621mAcquired by ZenshoSnowfox Group
- 81%Of B2B decision makers thought the identity was clear and differentiatedNasstar
How we work
- 01
Foundations
Logo, type, colour, and layout, designed as one system.
- 02
Expression
Imagery, motion, and tone that bring the system to life.
- 03
Guidelines
Clear rules and real examples, in usable formats.
- 04
Tools
Templates and assets that make the right thing easy.
Related services
Work
Rowse Honey: The Squeeze That Protects the Bees
Purpose led is ok if it’s real. We moved beyond ‘share of toast’ and gave shoppers bee welfare as a reason to choose Rowse.
+24% new customers.
Snowfox Group: One Platform to Grow
Four sushi brands unified under one strategic platform.
$621m acquisition by Zensho.
What clients say
“You delivered brilliantly throughout, provided amazing creativity and moral support and (most importantly) you were great fun to work with.”
Thinking
Talent and workI’ve Run A Remote Workforce For Four Years And This Is What I’ve LearnedFreedom Works, February 2021
The agency modelAdland isn’t dying. But we do need to have a few uncomfortable conversations…Jon Williams, October 2026
Culture and advertisingThere’s more to football than the shirtJon Williams, October 2026
Let’s make work that matters.
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