Magic Really Does Sell
Working with M&S Food’s in-house team, we created the idea to reunite Dawn French and Jennifer Saunders, delivering a Christmas campaign that lifted sales by 10.2%. Cultural storytelling turning into real retail impact.
+10.2%Sales
“M&S outperformed the market in food in both volume and value for the second year running. The retailer’s high-end food offer traditionally appeals to shoppers at Christmas, and 2022 was no exception despite increasing economic pressure on consumers.”
Stuart MachinChief Executive, M&S“Wine and sequins help UK’s M&S sparkle at Christmas”, 12 January 2023
Let’s make work that matters.
How can we help?
By submitting this form, Freedom Works will use the information you provide to respond to your enquiry. See our Privacy Policy and Cookie Policy for more information.
