Photo by Ed Robertson on Unsplash
LBB spoke to experts across the industry about their main takeaways from the report and what we should expect to see in the future.
Jon Williams, CEO The Liberty Guild: “As we all lash ourselves to the mast and hope we manage to weather the perfect storm of decreasing consumer spend and volatile global headwinds, let’s bear in mind that if marketing spend increases you can guarantee that client expectations will increase even further. Clients will be looking to agencies to deliver more for less. And only those who have fundamentally reassessed their business models will be able to answer the call without front-line creative talent taking the brunt of the inevitable resultant margin squeeze.”
Read the full article here: https://www.lbbonline.com/news/british-industry-responds-with-cautious-positivity-to-q4-ipa-bellwether-report
