AI production
We use AI where it makes the work better, faster, or more affordable, and not where it doesn’t. Our AI artists work alongside directors, designers, and editors to make film, imagery, and content at a speed and scale traditional production can’t match.
Trusted by
Our experience
AI changes how work gets made, not who it’s for. Taste and judgement matter more than ever.
Our AI artists combine generative tools with traditional craft, from concept development and previs to finished film and imagery, with every piece directed, checked, and finished by people.
For Wizz Air, that meant the airline’s first fully AI powered campaign: 17 broadcast ready assets in three weeks.
- 17Broadcast ready assets in three weeksWizz Air
- +11.4%Demand, year on yearWizz Air
How we work
- 01
Explore
AI assisted concepts and previs, fast.
- 02
Direct
A creative lead for every AI project.
- 03
Produce
Film, imagery, and content, generated and crafted.
- 04
Finish
Human idea first, then post-production and QA.
Related services
- Film and videoCommercials, brand films, and social content people want to watch.
- DesignCampaign, packaging, print, digital, and retail design.
- Virtual productionReal time environments that take the shoot anywhere.
- Post-productionEdit, colour, sound, VFX, and versioning for every format.
- All productionFilm, design, post-production, and virtual and AI production.
Work
Wizz Air: Locos for Low Cost
With a distinctly Spanish flavour, WIZZ’s first fully AI campaign was built on a real human insight and human crafted script.
+11.4% demand, year on year.
TUI: Skip To The Good Bit
A global brand platform that lets travellers start enjoying their holiday long before they leave home.
9 markets globally.
What clients say
“Since starting our brand journey with The Liberty Guild [now Freedom Works], we’ve added nearly 15%pts of awareness and seen every brand metric we track increase at pace, while our competitors are flat or falling, all despite dramatically lower brand budgets.”
Thinking
The agency modelWhy I Hired A Prompt Engineer To Work With Generative AIFreedom Works, April 2023
The agency modelHow Generative AI Hallucinations Can Benefit BrandsFreedom Works, June 2023
AI and creativityAre Leaders Underestimating The Impact Of Generative AI?Freedom Works, February 2024
Let’s make work that matters.
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