Virtual production
Shoot anywhere without leaving the studio. Virtual production combines real time 3D environments, LED volume walls, and traditional filmmaking, so big ideas can go anywhere, on budgets and timelines that make sense.
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Our experience
Some ideas need a desert, a city at night, or a world that doesn’t exist. Virtual production makes them possible without the travel.
Our virtual production specialists work alongside directors and crews from previsualisation to on set supervision, building environments that look real on camera and give actors something real to react to.
The latest loveholidays campaign was shot entirely this way, with every location built in Unreal Engine. And the light, the weather, and the time of day are all decisions, not risks.
- +72%Considerationloveholidays
- –42%Cost per clickloveholidays
- 1m+Added to their ATOL licenceloveholidays
How we work
- 01
Previs
Plan the shots and build the world.
- 02
Build
Real time 3D environments, ready for camera.
- 03
Shoot
LED volume or green screen with live playback.
- 04
Finish
Compositing, grade, and delivery.
Related services
- Film and videoCommercials, brand films, and social content people want to watch.
- DesignCampaign, packaging, print, digital, and retail design.
- Post-productionEdit, colour, sound, VFX, and versioning for every format.
- AI productionAI made film, imagery, and content, directed by humans.
- All productionFilm, design, post-production, and virtual and AI production.
Work
What clients say
“Since starting our brand journey with The Liberty Guild [now Freedom Works], we’ve added nearly 15%pts of awareness and seen every brand metric we track increase at pace, while our competitors are flat or falling, all despite dramatically lower brand budgets.”
Thinking
Let’s make work that matters.
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