Photo by Arturo Rey on Unsplash
It makes 1 in 4 of us sad and fearful, when 50% of us want optimism from advertising right now, and as we flip from pandemic into recession, that number will rise as it traditionally does.
The other bit of good news is that 33% of you want to see humour now. Too soon for a belly laugh for sure, but it is time to start to smile again. Even if it is under a mask…
